Construction season communications: a clarification on costs

January 21, 2010


There was a misleading story in the Guelph Mercury today that said the City paid a PR  firm $324,000 for a communications plan related to this year’s construction season. In fact, only $35,000 goes to the firm for planning fees and creative work. The rest will pay for radio, print and online advertising over a 44 week period; printing and distribution of information pieces; and producing and installing signs.

We are entering an unprecedented construction season – completing five years of work in one year – and no matter who completed the creative work, the City would have to produce advertisements, publications, and signs to keep residents and businesses informed. This is part of the cost of mounting such an ambitious construction schedule.

About Karen Farbridge

An unwavering change maker seeking a just, democratic and sustainable world.

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