River Run sponsors rock

I had the pleasure thanking our many River Run Sponsors today at the annual Appreciation Luncheon.

Their financial and in-kind contributions make a significant impact, in many different ways.  They make it possible to bring the magic of live performance to thousands in our community. More than 100,000 people enjoyed shows at River Run last year and 14,000 elementary school children experienced the performing arts twice last year through the Linamar for the Performing Arts Program.

The Linamar program builds future audiences for the River Run and an emerging Culture and Entertainment job sector as well as contributing to the social development and wellbeing of children.

Last year we hosted approximately 800 students for Local Government Week at City Hall and I love asking who has been to the River Run to see all hands enthusiastically raised.

People who are entertained, inspired, and moved, feel connected to community,

The support of sponsors also enables training and coaching for 250 volunteers, and an arts mentoring program for 50 young people.  These programs build community capacity and strengthen the culture and entertainment sector.

In-kind support – everything from hotel accommodation to transportation to photography – is so important to River Run’s success.

The impact of their sponsorship extends well beyond the walls of this theatre – and even beyond the people who enjoy performances here.

In my annual State of the City address this November – I spoke about the need for Guelph to distinguish itself. Our city is in a highly competitive, global market to attract business, investment, and talent.  We need to give businesses and people a reason to come to Guelph – and a reason to stay. River Run is one of those reasons.

The River Run distinguishes us, makes us special.

Through our sponsors’ support of River Run – they are supporting the long-term prosperity of our community.

Our downtown is one of the strongest pillars of our economic development strategy. We are seeing major private investment in downtown – including several condominiums, one just a stone’s throw from the River Run.

Why would people want to purchase a condo in downtown Guelph?  Access to high-quality entertainment and culture – like that found at River Run – is a key factor.

Wellbeing and quality of life is another reason businesses choose Guelph. The River Run is a major part of local arts and culture sector and provides important connections to community through its volunteer program and bringing people together for a live performance – an increasing novelty in a virtual world.

It is remarkable for a city this size to have a performing arts centre of this calibre. It is one of the things that makes Guelph different. We certainly couldn’t do it without our sponsors, so I thank them for bringing live performances to thousands of people and for contributing to the overall vitality, prosperity, and wellbeing of Guelph, today and into the future.


About Karen Farbridge

An unwavering change maker seeking a just, democratic and sustainable world.

View all posts by Karen Farbridge

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